Search engines use keywords to identify which websites match a particular search phrase. SEOs wish to establish which keywords are searched for so that they may be able to use the ones keywords and get discovered by way of the various search engines and eventually by their objective audience.
For example, if you wish to optimize a website online about “computer tips” you will have to see what number of searches for the keyword are being submitted to Google per 30 days so you'll be able to have an concept if readers are looking for you or not. You can do this through going to external Google Keyword Tool:
https://adwords.google.com/select/KeywordToolExternal
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